Winning brand film awards – what you need to know


June is a busy time for entering corporate and brand film awards schemes.

Here is a quick reminder of the timetable – there’s no time to lose of you want to be in with a chance of grabbing a trophy and boosting your creds.

Friday 15th June

The EVCOM Industry Awards close for most entries. It’s the deadline for all the live, screen and communications categories – in other words, everything project-based. If you are entering the agency categories like Best Production Agency, you have until 10th September as they have a different judging process.

Before entering, you can do your homework on last year’s winners here.

Monday 2nd July

The Cannes Corporate Media and TV Awards also close the same day. They have grown strongly since launch in 2010. Let’s face it, who wouldn’t want to tell friends and colleagues you’re off to Cannes to pick up an award?

Last year’s winners are analysed here.

Friday 27th July

The Lovie Awards close for entries. If you don’t know them already, they are the European equivalent of the Webbies and attract a strong field. They are relevant to brand film producers because they go way beyond the standard internet advertising format. Quality brand films can perform well at The Lovies and there are new video categories this year.

Click here for analysis of the 2017 winners.

There are four big awards schemes that recognise brand video and corporate film in depth and in multiple categories. The only one that doesn’t close in June or July is the New York Festivals.

How do I win?

None of these is easy to win. Assuming you’ve got at least one great project, here are five tips to giving yourself the best chance.

  1. One size doesn’t quite fit all. Save time by recycling entry material between different schemes where possible. But make sure you take into account who is judging each scheme and what kind of projects you are likely to be competing against.
  2. It doesn’t matter who you are – you can win. Don’t think you can’t win because the same producers always get gold. Consistent winners succeed because they have great projects and know how to present them. Anyone can do the same with the right raw material.
  3. Strong evaluation data will boost your chances. Judges are always impressed by evidence of success and most entries do not provide enough. If possible, provide data that goes beyond the number of views and show evidence of engagement. A quote from the client that ‘it was a really good project’ probably won’t impress, but something that mentions specific goals and results will.
  4. Don’t get sloppy. Take care with presentation of written material. Spelling, grammar and formatting matter. Remember, in most categories judges will have a wide choice and will start by looking for reasons to dismiss your entry. Don’t give them one.
  5. Incognito? Check whether you are allowed to mention your company name in the entry, whether in writing or on the film title or credit. In most cases judges want to make decisions based on the quality and impact of the project, not who made it.

Good luck!