The Heart of Trade for Maersk

Case study: The Heart of Trade – Multi-award winning brand film

The Heart of Trade for Maersk cleaned up at this year’s Cannes Corporate Media and TV Awards with eight...
BP-TV: Steven Croston, Head of Visual Media

BP-TV profile: The history of the 20th century in film

BP’s history is the history of the 20th century. For most of that time BP-TV has been a model for how...
Elvis Presley in Jailhouse Rock: not a talking head

Talking heads: less conversation, more action

Talking heads are the staple of a lot of brand video and corporate film. They have their place, but...

Five rules to make a Damn Fine Documentary

The documentary is one the most popular forms of brand film. But which ones are effective, and why? Here...

Instagram success: how Aston Martin and Unilever get it right

Instagram success is a marketing holy grail for many brands, and Aston Martin and Unilever get it right -...
Image from Aviva video Equal Parental Leave - One Year On

Which insurance brand’s purpose videos perform best?

Purpose and people are two key drivers of brand communications, and video is perfect for both. This makes purpose...

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