How do brands measure video content success? Image courtesy Robert Wiedemann

How to measure the success of your video content

As brands, we are now creating vastly more content than ever before. It's expensive and resource heavy. So how...
BP-TV: Steven Croston, Head of Visual Media

BP-TV profile: The history of the 20th century in film

BP’s history is the history of the 20th century. For most of that time BP-TV has been a model for how...
Image from Aviva video Equal Parental Leave - One Year On

Which insurance brand’s purpose videos perform best?

Purpose and people are two key drivers of brand communications, and video is perfect for both. This makes purpose...
The Heart of Trade for Maersk

Case study: The Heart of Trade – Multi-award winning brand film

The Heart of Trade for Maersk cleaned up at this year’s Cannes Corporate Media and TV Awards with eight...
Elvis Presley in Jailhouse Rock: not a talking head

Talking heads: less conversation, more action

Talking heads are the staple of a lot of brand video and corporate film. They have their place, but...

Instagram success: how Aston Martin and Unilever get it right

Instagram success is a marketing holy grail for many brands, and Aston Martin and Unilever get it right -...

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