Five rules to make a Damn Fine Documentary

The documentary is one the most popular forms of brand film. But which ones are effective, and why? Here...
Elvis Presley in Jailhouse Rock: not a talking head

Talking heads: less conversation, more action

Talking heads are the staple of a lot of brand video and corporate film. They have their place, but...

Case study: Control – charity film that changed perceptions

‘Control’ by Raw London for Northumberland Domestic Abuse Services was one of the most awarded branded films of 2017,...
How do brands measure video content success? Image courtesy Robert Wiedemann

How to measure the success of your video content

As brands, we are now creating vastly more content than ever before. It's expensive and resource heavy. So how...

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