Video headlines: Video ads grow 30%, Sainsbury’s Christmas video strategy, awards galore

News headlines in branded video and corporate film

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Here’s a roundup of recent news.

Inspiration

RAW London are looking for the next small charity to win £15k worth of content strategy and production. It worked a treat for NDAS, Moving Image case study to follow shortly. Apply for the funding by Christmas Eve.

In production

Kaptcha filmed in Canary Wharf, London with the Arri Amira.

Tinderflint have been shooting new recipe videos with Waitrose for Christmas hacks.

Barford filmed #RepTrends2017 for the Reputation Institute  and Budget expert comment at More London.

Karma streamed the Saks Fifth Avenue Christmas window reveal from New York, reaching over 400k viewers and a social reach of two million.

Pukka were on a 10-day shoot in Italy making nine training dramas for Salini Impregilo. See their Facebook page.

wtv live streamed the Remembrance Day Ceremony from Lloyds of London.

The Royal Central School of Speech and Drama and Spectrecom shot a new video for the BA Theatre Sound.

Enterprise Screen filmed at the ISPOR 20th Annual European Congress.

Who’s watching

Mobile and video were the standout growth sectors across Europe in H1 2017, according to the AdEx Benchmark Study. Video grew 30.5% to €1.7bn, reaching 20% of total display spend.

Hiring

Quite Frankly are looking for an Assistant Producer.

Tracc Films are recruiting a sales exec and a full-time Producer/Account Manager.

drp, whose team is now over 200 strong, need an Animator/ Motion Graphics Designer for their Midlands HQ. Email talent@drpgroup.com.

Campaigns

You’ve probably seen the second hand Honda Accord commercial that’s hit 6.3m views on YouTube, but have you seen Carmax’s response? Thanks to The Edge Picture Company for the tipoff.

This year’s Christmas ads are out. Poppy Shute, Senior Marketing Innovation Manager at Sainsbury’s, reflects on their strategy – and it’s not all about broadcast. ‘Rather than taking a traditional TV-first approach, we launched mobile-first, on YouTube.’

Hoppy introduced their new home management digital platform with a video produced by The Moment.

Wolves launched pre-match film produced by drp.

Awards

Awards season is at its peak right now so here’s a quick roundup.

The first ever EVCOM Industry Awards ceremony brought together the most successful corporate and brand campaigns of 2017. What did that tell us about the most successful films and the people who made them? We analysed all the film winners, including Production Company of the Year. Click here to see who stood out.

The worlds of marketing, advertising and corporate communications collide at the Lovie Awards. We’ve narrowed down the huge range of categories to measure which films and agencies the judges loved most, details here.

HSBC won the CorpComms Awards Best Use of Video category for Fighting Financial Crime. Helen Dunne has written a case study.

Adjust Your Set and Nando’s picked up the Best Creative Idea Using Video trophy at the Drum Content Awards for Nando’s – First Heat. RAW London/NDAS’s Control continued its stellar performance in 2017 awards competitions with a Highly Commended, as did 1000Heads and Carphone Warehouse for Chicken Connoisseur meets the S8. The shortlist is here.

Voting is open for the Charity Film Awards until 15 December. This is a great way of benchmarking films for not for profit organisations .

We feature news on film and video for brands, governments and not for profit organisations. If we’ve missed your news, email and we’ll make sure you’re on our radar.

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